Bright socks. Zero stains. Show-day ready. No need to leave overnight.

Meet Sock It, your all-natural purple whitening powder designed to brighten white socks without harsh chemicals and without leaving a single purple stain behind.

Just mix with water, wipe on, wait 5–10 minutes, and rinse away to reveal fresh, clean whites.
Clay-based, gentle, and powered by natural purple colour, Sock It lifts dirt and refreshes white areas naturally, perfect for show prep or everyday touch-ups.

Why You’ll Love It

✓ Won’t stain — brushes or rinses out clean
✓ 100% natural ingredients
✓ Clay-based purple paste
✓ Helps brighten white socks
✓ Lifts dirt + surface marks
✓ Smooth, easy-to-mix formula
✓ Fast drying
✓ Gentle on skin
✓ Perfect for show-day prep
✓ Australian made

How to Use

Wet Application — Deep Brightening

1. Add powder to a small bowl.

2. Mix with water to create a smooth paste.

3. Apply to clean, damp socks with a brush or spatula.

4. Leave for 5–10 minutes.

5. Brush or rinse away to reveal bright, fresh whites.

Best for: Show prep, ground-in dirt, full leg clean-ups.

Dry Application — Quick Touch-Ups

1. Sprinkle a small amount onto dry socks.

2. Brush in with your hand or a soft brush.

3. Let it sit briefly.

4. Brush off before entering the ring.

Best for: Last-minute brightening, on-the-go freshen-ups.

Pro Tip

Mix a small amount with water in a spray bottle and mist over tails/mane.
Rub in, leave for 5 minutes, and rinse for a quick brighten boost.

Ingredients

Clay blends, organic purple colour.
No harsh chemicals. No synthetic dyes. No perfumes.

150g

Patent Pending