Everyday Care Essentials
Your everyday care essentials for clean, comfortable horses — made with natural ingredients and designed for real horse life. 💜
From quick clean-ups to whitening, conditioning and coat care, our range is gentle, effective and easy to use every day.


Soothe It – Purple Comfort Cream


Hoof It – Daily Hoof Conditioning Oil


X Bug It Summer Spray – Botanical Grooming Spray & Balm with Aromatic Oils
Swash It.
Wow! Spray, Wipe, And Suddenly They Look Like They’ve Had A Full Pamper. Amazing Products. Love Horse Queened

Soothe It – Purple Skin Comfort Spray

Cool It Spray – Quick Refreshing Care

Thrush It – A fresh step for hooves


Salve It – Thick Balm for Post-Work Legs and Daily Care


Cool It Gel – Refreshing Grooming Gel for Everyday Care


Clean It | Sheath & Udder Hygiene Wash


Mud It – Purple Clay for Horses | Clay Without the Chaos


Purple Chaos Caddy


Hard Yards – Everyday Skin Cream
UNLEASH YOUR HORSE'S BEST SHINE
Transform every grooming session into a spa-like experience, so your horse enjoys a healthy, glossy coat every day.
Premium Care Proven Results
Trusted by riders for stronger hooves and softer coats, this is the quality care your horse truly deserves.
