Beautiful Grooming Starts With the Skin
Natural care for soft-feeling skin, glossy coats and fuller-looking manes and tails. Made in Australia by horse people, loved by 5000+ owners.
THE MANE & TAIL RITUAL
From $74.95
SHOP THE REGROWTH RITUAL
TANGLES? NOT ON OUR WATCH!
Knots, tangles and wild manes? Meet your new grooming bestie! Detangle It helps smooth, soften and add gorgeous shine to manes and tails without the battle.
PURPLE ON. STAINS GONE!
Clean, brighten and bring out brilliant whites with our Purple Whites Pack. All the purple power, without the staining!
Wash Day Just Got Royal
Everything you need to turn wash day into a royal pamper session! From dirty coats to glossy finishes, we've got your horse covered.
NO WATER? NO WORRIES!
Muddy legs, dirty coats and last-minute touch-ups? Swash It cleans without a drop of water! Just spray, wipe and get back to looking fabulous.
Lasting Quarter Marks
Meet Mark It, our new quarter mark setting gel. A light gel with a naturally derived hold for crisp, defined marks that last all day, then brush out easily. Paraben-free and made in Australia by horse people.
Horse Care Help for Real Everyday Problems
Made in Australia with natural ingredients for tough conditions - no imports, no relabeling.
Purple Whites Pack – Horse Grooming Whitening Bundle
- . No Purple Stains
- . Gentle & Skin-Friendly
- . Bright & White
Soothe It – Purple Comfort Cream for Horse Skin
- . Purple cream for weather-affected skin
- . Softens dry + crusty areas
- . Sticks longer than gossip
Bit It- Horse Bit Butter
- . Real Freeze-Dried Flavours
- . Smooth Butter Formula
- . Horse-Friendly Flavours
Detangle It – Horse Mane & Tail Detangler + High Gloss Spray
- . Lightweight gloss with zero sticky residue
- . Effortless spray-through detangling
- . Instant glass-like shine. No water dilution
Soothe It – Horse Care Purple Skin Comfort Spray
- . Daily Skin & Coat Care
- . Ideal For Horses That Won't Stop Rubbing
- . Easy All-Over Application
Mud It – Horse Grooming Purple Clay | Clay Without the Chaos
- . Designed for everyday routines
- . Easy to remove
- . Non-messy, stay-put texture
Glitz It – Show-Ring Gloss Shine & Quarter Mark Spray
- . Perfect for show prep + final glow
- . Enhances natural coat shine
- . Lightweight glossy finish
Cool It Spray – Horse Care Quick Refreshing Spray
- . Perfect for post-ride routines or hot days
- . Light, easy spray application
- . Fast, refreshing cooldown
Clean It – Horse Care Sheath & Udder Hygiene Wash
- . Calm, practical routine care
- . Gentle, leave-on formula
- . Low-contact application
Natural, practical care & grooming made by horse people who live it every day.
