About us

Horse Queened
EST 2025

For horse lovers, by horse lovers – care that comes from the heart.

MEET BOSTON & OUR STORY

Boston isn’t just our horse- he’s our why. A retired Standardbred with very strong opinions about cold water, he inspired our first no-fuss formula: Swash It. His dislike for traditional wash routines pushed us to create something faster, kinder on skin, and completely mess-free. A quick clean that actually works, even when you’ve got no time and a muddy horse staring at you. Horse Queened is family-run and built from real experience, long days in the paddock, and a whole lot of love for horses. Kate brings the obsession- equine studies, dentistry & bodywork, and horsemanship through her generational love of harness racing. Matt brings the calm- logistics, quality control, and smooth operations. Every product starts with a real problem and is tested on our own horses before it ever reaches yours. No hype. No shortcuts. Just natural grooming, skin, and hoof care made by horse people, for horse people. Horse-made and real-world ready. 💜👑

WHY WE DO THIS?

We're not just into horses - we are horses, living and breathing their care and happiness every day. Every product we create comes from that love and obsession, designed to do things properly even when it's muddy or cold. Our mission is to support the real ones - the owners giving their all, rain or shine. Practical, paddock-proven care and real knowledge guide everything we do, for beginners and seasoned riders alike.

 

Matt
MATT
Horse Queened Co-Founder

Horse Queened grew from our shared belief that horses deserve simple, natural care made with real heart. Kate brings the horse knowledge and passion, and I bring the hands-on work that turns those ideas into products we're proud of.

Neither of us could have built this alone, it's a mix of Kate's vision, my practicality, and our commitment to creating something better for everyday horse owners. Every product is tested on our own horses first, because if it's not good enough for them, it's not good enough for anyone.

Horse Queened is us - our teamwork, our values, and the purple movement we're proud to share with you.

 

Our goal?

🟣 Products that are practical, uncomplicated, and paddock-proven - real natural horse grooming and care
🟣 Care that's rooted in knowledge, not marketing trends
🟣 Support that feels like a conversation, not a transaction

So whether you're a first-time horse parent or a veteran with a shelf full of almost-rights, welcome! You're in the right place.

No hype. No fluff. Just everyday natural horse grooming, skin care, and hoof care products made for real Aussie horses.

Aussie made. Experience backed. Real-world ready.

We're horse people. We don't follow hype, we follow hoofbeats.

We might live in a house, but our hearts and our lives are at the stables.