About us

Horse Queened
EST 2025

For horse lovers, by horse lovers – care that comes from the heart.

MEET BOSTON & OUR STORY

Boston isn’t just our horse- he’s our why. A retired Standardbred with very strong opinions about cold water, he inspired our first no-fuss formula: Swash It. His dislike for traditional wash routines pushed us to create something faster, kinder on skin, and completely mess-free. A quick clean that actually works, even when you’ve got no time and a muddy horse staring at you. Horse Queened is family-run and built from real experience, long days in the paddock, and a whole lot of love for horses. Kate brings the obsession- equine studies, dentistry & bodywork, and horsemanship through her generational love of harness racing. Matt brings the calm- logistics, quality control, and smooth operations. Every product starts with a real problem and is tested on our own horses before it ever reaches yours. No hype. No shortcuts. Just natural grooming, skin, and hoof care made by horse people, for horse people. Horse-made and real-world ready. 💜👑

WHY WE DO THIS?

We're not just into horses - we are horses, living and breathing their care and happiness every day. Every product we create comes from that love and obsession, designed to do things properly even when it's muddy or cold. Our mission is to support the real ones - the owners giving their all, rain or shine. Practical, paddock-proven care and real knowledge guide everything we do, for beginners and seasoned riders alike.

Matt
MATT
Horse Queened Co-Founder

Horse Queened grew from our shared belief that horses deserve simple, natural care made with real heart. Kate brings the horse knowledge and passion, and I bring the hands-on work that turns those ideas into products we’re proud of.

Neither of us could have built this alone, it’s a mix of Kate’s vision, my practicality, and our commitment to creating something better for everyday horse owners. Every product is tested on our own horses first, because if it’s not good enough for them, it’s not good enough for anyone.

Horse Queened is us - our teamwork, our values, and the purple movement we’re proud to share with you.

 

Our goal?

🟣 Products that are practical, uncomplicated, and paddock-proven - real natural horse grooming and care
🟣 Care that’s rooted in knowledge, not marketing trends
🟣 Support that feels like a conversation, not a transaction

So whether you’re a first-time horse parent or a veteran with a shelf full of almost-rights, welcome! You’re in the right place.

No hype. No fluff. Just everyday natural horse grooming, skin care, and hoof care products made for real Aussie horses.

Aussie made. Experience backed. Real-world ready.

We’re horse people. We don’t follow hype, we follow hoofbeats.

We might live in a house, but our hearts and our lives are at the stables.

Our Ambassadors

They represent what Horse Queened is all about: real riders, real results, and horses who shine under their care.

GEMMA PLUCKROSE

GEMMA PLUCKROSE

Our youngest sponsored rider, Gemma is a total dynamo. She and Banjo fly through barrels with fearless energy - and she brings the same spark to everything she does. Her tips, videos, and cheeky grin have made her a crowd favourite and a true Horse Queened star.

MATILDA PRITCHARD

MATILDA PRITCHARD

Don't let her age fool you - Matilda is all speed, spirit, and determination in the arena. She's a young rider with serious grit and deep care for her horses. She competes confidently with the adults and holds her own like a pro. We're stoked to have her on the team.

ELLEY MAY ADAMS

ELLEY MAY ADAMS

Elley May is grace and guts rolled into one powerhouse rider. She brings a calm confidence to the barrels and a deep connection with her horses. She knows what good care looks like - and she makes it look effortless.

ELISA GROBE

ELISA GROBE

Leesey Gee is an MCAV judge and a talented rider who shines alongside her quarter horse, The Interceptor. As part of High Country Extreme Cowboys, she brings skill, confidence, and true horsemanship to every arena she enters. We’re proud to have Leesey as part of the Horse Queened family.

KIMBERLEY PEASE

KIMBERLEY PEASE

Riding since she was 9, Kim brings calm hands, natural feel, and true horsewoman skill to every horse she works with. Now competing in dressage, showing, and the ASH ring with her horses Dell, Kidman, and Sticky, she balances tertiary study, work, and riding with quiet determination. We’re proud to have her talent and heart on the Purple Side.

EMMA DAVIDGE KNIGHT

EMMA DAVIDGE KNIGHT

An experienced eventer and showjumper from the Upper Hunter, Emma runs Sweet Sensation Sport Horses and rides with skill, passion, and true horsewoman heart. With Gus, Marvin, and Millie by her side, she brings dedication and sparkle to the Purple Side.

CHARLI MASOTTI

CHARLI MASOTTI

Our daughter and one of the talented young harness racing drivers. Growing up around horses, she’s developed a calm, confident style on the track and a strong understanding of what horses need day to day. Charli brings passion, grit, and genuine horse-girl heart to the Horse Queened family.

JESS BARRACLOUGH

JESS BARRACLOUGH

A talented young rider with a natural feel for horses and a calm, confident presence in the saddle. She brings dedication, quiet determination, and genuine love for her horses into everything she does. We’re proud to have her as part of the Horse Queened family.

KELISSA O’SHANNASSY

KELISSA O’SHANNASSY

An extremely talented rider with a sharp eye for style and a deep love for horses. When she’s not in the saddle, she’s running her own clothing brand, JNK Collective, bringing creativity and confidence into everything she does. Kel’s passion, professionalism, and genuine horse-girl energy make her a standout member of the Horse Queened family, both in the arena and behind her brand.