From Mud-Caked to Majestic
Have you spoilt your horse lately?
Natural horse care & grooming solutions that bring out your horse’s best.
⭐ 4.9 stars — trusted by riders across Australia
🐴 Made by horse people, for horse people
From Everyday Care to Show-Ready Shine
From our family to yours - proudly shipping worldwide 💜
Our hoof oils, shine tonics, thick balms, spritzes, and waterless washes are made right here in Australia.
Not imported. Not relabelled.
Crafted by us with natural ingredients that are built for tough Aussie conditions.
The Regrowth Ritual Pack Comfort & Hair Comeback
Rubbed Mane? Bald Patch?
Crafted with natural, science-backed oils, Grow It helps support stronger, healthier manes and tails — because every horse deserves their glow-up. ✨
Paired with Soothe It, your go-to purple cream for dry, crusty or rubbed spots, this duo is the ultimate ritual for comfort and regrowth.
Already loved by horses across the World 👑🐴
Rug Rub Rescue
Say goodbye to those rug rub marks — the gentle, purple way.
👑 Soothe It Cream is your horse’s go-to for keeping skin feeling soft, comfortable, and cared-for under rugs or in the elements. It helps protect dry skin from exposure to wind, gear, and weather — adding a daily touch of comfort where it’s needed most.
Easy to apply, gentle on skin, and safe for daily use.
Horse Life Woes
From Eww to Ooh
Hoof It- Hydrate & Condition Hooves
Glow It – Daily Shine & Conditioning
Thrush It – Support Hoof Hygiene
Your Go-To Grooming & Care Kits
Cool Down & Comfort
Easy Grooming & Glow-Ups
Show Shine Prep & Polish
Healthy Hoof Support
Tack Box Picks
We made these for the horses we love.
We’re Kate and Matt — partners in life, the paddock, & behind everything you see at Horse Queened.
We started Horse Queened because we were tired of gimmicks — “miracle” products that didn’t work, confusing ingredient lists, and brands that felt more like factories than horse people.
So we made something better: natural grooming and care products, handcrafted in Australia by people who actually own horses.
From hoof oil that holds up in real paddocks to coat shine without the grease, every product is made with your horse’s comfort (and your sanity) in mind.
No shortcuts. No nasties. Just honest, hardworking care — for rugged paddock ponies and polished show stars alike.
Because your horse deserves more than a pretty label. They deserve care that’s been tested, trusted, and made with heart.
