For white socks, silver coats, and show-day glow-ups.

Suds It Purple is your natural, botanical-based brightening shampoo made specially for light and white coats. Its gentle purple hue helps reduce the look of yellowing and dullness, supporting a fresher, more vibrant appearance — all without harsh whitening chemicals.

Made from plant-derived cleansers and conditioning botanicals, it leaves the coat feeling soft, clean, and naturally luminous. Perfect for greys, paints, palominos, and those iconic white legs that somehow attract every bit of dirt in the paddock.

✨ Why You’ll Love It

• Natural, plant-derived formula — gentle on sensitive coats

• Purple colourants help brighten the appearance of light and white areas

• Leaves hair fresh, soft, and vibrant

• No bleaches, no harsh detergents

• Ideal for show prep, weekly brightening routines, and white leg touch-ups

• Rinses clean with no residue

🌿 Made With Natural HQ Care

Crafted with mild cleansers, plant-based moisturisers, and conditioning agents to support a smooth, touchable coat while enhancing brightness visually.
Beautifully scented with natural fragrance for that “freshly bathed horse” moment.

💜 How to Use

Apply Suds It Purple to a wet coat and massage evenly.
For enhanced brightening, leave on for 1–3 minutes before rinsing.
Repeat if needed.
Avoid eyes, face, and sensitive areas.
Patch test before first use.

💧 Ingredients

Aqua, Plant-Derived Cleansers, Conditioning Agents, Natural Colourants, Natural Fragrance, Preservative.
Cosmetic product — not a veterinary treatment. Discontinue use if irritation occurs.

🐴 Perfect For:

• Greys wanting that clean silver look

• Paints & palominos needing a lift

• White socks before the ring

• Horses photographed, shown, or simply spoiled