Rug rubs. Thin manes. Tired tails. The Regrowth Ritual is a simple two-step routine that cares for the skin first, then the hair. Made by horse people for horse people, right here in Australia.

Step 1 — Soothe It, Purple Comfort Cream

A thick, creamy balm for dry, rubbed or weather-worn skin. Massage into the mane base, tail dock, rug rub spots & dry patches. Apply daily, or every few days, for the first week.

Step 2 — Grow It, Leave-In Mane & Tail Serum

After about a week, once the skin feels soft and comfortable, move on to Grow It. This rich blend of natural oils is worked lightly into the roots of the mane and tail for softer, more manageable hair and a fuller-looking finish. A little goes a long way: just a few drops, massaged into an area of about 8-10cm.

One simple rule: skin first, hair second. Use Soothe It, then switch to Grow It. The two are not used at the same time.

Why Riders Love It

• A clear two-step routine that takes the guesswork out
• Natural ingredients, gentle on sensitive skin
• Purple tint shows where you have applied it, and will not stain the coat
• Proudly made in Australia

Patent pending 2025904292. Not a veterinary product — for cosmetic use only.

Read our 2026 mane & tail product guide →