For white socks, silver coats and show-day glow-ups. Suds It Purple is a natural, botanical-based brightening shampoo made specially for light and white coats. Its gentle purple hue helps reduce the look of yellowing and dullness, supporting a fresher, more vibrant appearance without harsh whitening chemicals or bleaching agents — no stripping, no unwanted staining when used as directed. Made from plant-derived cleansers and conditioning botanicals, it leaves the coat feeling soft, clean and naturally luminous. Perfect for greys, paints, palominos, and those iconic white legs that attract every bit of dirt in the paddock.

Why You'll Love It

• Natural, plant-derived formula, gentle on sensitive coats
• Purple colourants help enhance the appearance of white and light-coloured areas
• Leaves hair fresh, soft and vibrant
• Won't stain coats, skin, rugs, hands or surfaces when used as directed
• No bleaches, no harsh detergents, rinses clean with no residue

How To Use

Apply to a wet coat and massage evenly. For enhanced brightening, leave on for 1–5 minutes before rinsing. Repeat if needed. Avoid eyes, face and sensitive areas. Patch test before first use.

Ingredients: Aqua, plant-derived cleansers, conditioning agents, natural colourants, natural fragrance, preservative.

Cosmetic product, not a veterinary treatment — discontinue use if irritation occurs.