When it comes to grooming, everyone talks about shine- bright coats, clean socks, glossy tails.
But the real foundation of a healthy, beautiful coat starts underneath… with your horse’s skin.
And one of the most overlooked parts of skin health?
👉 pH balance.
Understanding your horse’s natural pH- and choosing products that support it- is one of the simplest ways to keep their coat comfortable, soft, and thriving.
🧪 What Is pH and Why Does It Matter?
pH is a scale that measures acidity or alkalinity from 0 to 14.
Different species sit at different points on that scale.
Horses naturally sit between pH 6.3 and 7.4, which is close to neutral.
Their skin is more delicate than many owners realise, and when you use products that are outside this range, things can quickly become unbalanced.
🐴 What Happens When the pH Is Off?
Using products that are too acidic or too alkaline can:
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strip natural oils
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leave the skin feeling tight or dry
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create sensitivity
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affect coat softness
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make brushing and maintenance harder
Even if the coat looks shiny at first, the skin underneath may not be happy.
Long-term, an unbalanced pH can make the coat feel dull, brittle, or harder to manage.
💜 Why Clay-Based Grooming Supports Natural pH
Unlike detergents and many shampoos, clay-based products don’t rely on harsh surfactants to clean.
Mask It uses four natural clays- which balance each other out when blended. Your gentle formula, Mask It settles around:
👉 pH ~7–8
comfortably close to the horse’s natural range.
This means:
✔️ it cleans without stripping
✔️ it doesn’t throw the skin’s balance off
✔️ it leaves the coat feeling soft and fresh
✔️ it’s comfortable for sensitive horses
✔️ it supports skin-first grooming
Clay absorbs dirt- it doesn’t fight the skin’s natural state.
✨ The Benefits of Keeping pH in Check
When your horse’s skin stays near its natural pH, you’ll notice:
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a softer, more manageable coat
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easier brushing
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better natural sheen
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less dryness
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overall improved comfort
Healthy skin always shows through the coat.
🎀 The Bottom Line: pH Matters
Your horse’s skin isn’t the same as yours.
And it definitely isn’t built for dish soap, human products, or high-alkaline shampoos.
Choosing pH-friendly products is one of the easiest ways to support:
💜 comfort
💜 coat health
💜 skin balance
💜 natural shine
Mask It was created with all of this in mind- a gentle, clay-based clean that respects your horse’s natural pH while leaving the coat fresh, bright, and beautifully cared for.
This creamy clay-mask wash is designed for horses- not humans. It’s made from organic clays, blended into a spa-style mask that helps lift dirt, brighten lighter areas, and refresh the coat- all without harsh suds. Horse Queene\
Ready to give your horse a pH-friendly coat reset? Check out Mask It here: horsequeened.com/products/mask-it-purple-clay-mask
