{"title":"The Purple Whitening Range","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:5c978c44-6ac5-465b-b4b3-9e8a7bccbe7f-35\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:5c978c44-6ac5-465b-b4b3-9e8a7bccbe7f-35\" data-turn-id-container=\"request-WEB:5c978c44-6ac5-465b-b4b3-9e8a7bccbe7f-35\" data-testid=\"conversation-turn-72\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"3d60c4c2-30b2-4134-bb02-af664dabf9a1\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"268\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOur \u003cstrong\u003ePurple Whitening Range\u003c\/strong\u003e is made with \u003cem\u003enatural ingredients \u003c\/em\u003eand designed to \u003cstrong\u003ebrighten\u003c\/strong\u003e without the \u003cstrong\u003eharsh chemicals or staining\u003c\/strong\u003e. \u003cbr data-start=\"128\" data-end=\"131\"\u003eNo stained hands, no purple legs- just fresh, clean results that rinse out easily while leaving the coat looking bright, soft and clean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\"\u003e\u003cbr\u003e\u003c\/div\u003e","products":[{"product_id":"mask-it-purple-clay-mask","title":"Mask It Purple Clay Mask Spa for Horses | Natural Coat Wash","description":"\u003ch2 data-end=\"421\" data-start=\"347\"\u003eA Spa-Day Experience for Your Horse\u003c\/h2\u003e\n\u003ch2 data-end=\"421\" data-start=\"347\"\u003eBecause sometimes your horse deserves a full spa day — not just a shampoo.\u003c\/h2\u003e\n\u003cp data-end=\"708\" data-start=\"423\"\u003eMask It is a creamy purple clay mask made from organic clays, designed to help lift dirt, freshen the coat and visually brighten lighter areas- all without harsh suds. The added \u003cstrong data-end=\"627\" data-start=\"609\"\u003elemongrass essential oil\u003c\/strong\u003e gives a crisp, fresh scent that makes every wash feel like a calming spa moment.\u003c\/p\u003e\n\u003cp data-end=\"857\" data-start=\"710\"\u003eA luxury alternative to shampoo. Soft on hands, easy to rinse, and loved by sensitive-skin horses.\u003cbr data-end=\"811\" data-start=\"808\"\u003eNatural, Aussie-made, and proudly Purple Side.\u003c\/p\u003e\n\u003chr data-end=\"822\" data-start=\"819\"\u003e\n\u003ch2 data-end=\"844\" data-start=\"824\"\u003e\u003cstrong data-end=\"842\" data-start=\"827\"\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1004\" data-start=\"845\"\u003eA natural blend of organic clays, purified water, natural purple colouring, lemongrass oil and preservatives.\u003c\/p\u003e\n\u003chr data-end=\"1009\" data-start=\"1006\"\u003e\n\u003ch2 data-end=\"1038\" data-start=\"1011\"\u003e\u003cstrong data-end=\"1036\" data-start=\"1014\"\u003eDIRECTIONS FOR USE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1361\" data-start=\"1039\"\u003eTake a handful of Mask It and work it into the damp coat, mane or tail.\u003cbr data-end=\"1113\" data-start=\"1110\"\u003eMassage or gently scrub in circular motions to help lift dirt and brighten white areas.\u003cbr data-end=\"1203\" data-start=\"1200\"\u003eLeave on for a few minutes for a true clay spa moment, then rinse with clean water.\u003cbr data-end=\"1289\" data-start=\"1286\"\u003eUse weekly or as needed to refresh and polish your horse’s natural glow. Colour wont stain.\u003c\/p\u003e\n\u003cp data-end=\"1361\" data-start=\"1039\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1905\" data-start=\"1780\"\u003eMask It is a natural purple clay mask spa for horses, made from bentonite and kaolin to help lift dirt and freshen the coat. This gentle no-suds clay wash is a favourite for white socks, light coats and show prep, offering a bright, fresh, polished finish. If you're searching for a natural horse grooming product in Australia that elevates coat care without harsh detergents, Mask It is your new go-to.\u003c\/p\u003e\n\u003cp data-end=\"1905\" data-start=\"1780\"\u003e\u003cstrong\u003ePatent Pending \u003c\/strong\u003e\u003c\/p\u003e","brand":"Horse Queened","offers":[{"title":"100ml sample","offer_id":63167962808689,"sku":null,"price":10.0,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":62875407679857,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_92.jpg?v=1772921625"},{"product_id":"spa-glow-duo","title":"Spa Glow Duo","description":"\u003ch2 data-start=\"527\" data-end=\"698\"\u003eGive your horse the ultimate glow-up with the Spa Glow Duo, made for horses who deserve to be spoilt.\u003c\/h2\u003e\n\u003cp data-start=\"700\" data-end=\"882\"\u003eThis pack includes our two bestselling grooming favourites.\u003c\/p\u003e\n\u003ch3 data-start=\"884\" data-end=\"910\"\u003e\u003cstrong data-start=\"888\" data-end=\"910\"\u003eInside:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"912\" data-end=\"1136\"\u003e\u003cstrong data-start=\"912\" data-end=\"950\"\u003e🟣 Mask It – Purple Clay Coat Mask\u003c\/strong\u003e\u003cbr data-start=\"950\" data-end=\"953\"\u003eOur soft, creamy, soap-free clay mask helps refresh the coat, lift dirt, and visually brighten lighter areas like socks, faces, and patches. Gentle, satisfying, and very, very purple.\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1358\"\u003e\u003cstrong data-start=\"1138\" data-end=\"1193\"\u003e💜 Glow It – Concentrated Shine + Hot Oil Treatment\/ Detangler \u003c\/strong\u003e\u003cbr data-start=\"1193\" data-end=\"1196\"\u003eA rich coconut-based formula that gives the coat a silky, hydrated, instantly glossy finish. Use warm as a hot oil treatment, or spray daily for effortless shine.\u003cstrong data-start=\"1360\" data-end=\"1386\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1358\"\u003eValed at $92.90- save $10!\u003c\/p\u003e","brand":"Horse Queened","offers":[{"title":"Purple","offer_id":62687199658353,"sku":null,"price":82.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitleddesign_62.jpg?v=1772921662"},{"product_id":"sock-it-purple-whitening-powder","title":"Sock It – Purple Whitening Powder","description":"\u003ch2 data-start=\"357\" data-end=\"406\"\u003e\u003cstrong data-start=\"360\" data-end=\"406\"\u003eBright socks. Zero stains. Show-day ready. No need to leave overnight.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 data-start=\"408\" data-end=\"578\"\u003eMeet \u003cstrong data-start=\"413\" data-end=\"424\"\u003eSock It,\u003c\/strong\u003e your all-natural purple whitening powder designed to brighten white socks \u003cem data-start=\"501\" data-end=\"510\"\u003ewithout\u003c\/em\u003e harsh chemicals and \u003cem data-start=\"531\" data-end=\"540\"\u003ewithout\u003c\/em\u003e leaving a single purple stain behind.\u003c\/h3\u003e\n\u003cp data-start=\"580\" data-end=\"840\"\u003eJust mix with water, wipe on, wait 5–10 minutes, and rinse away to reveal fresh, clean whites.\u003cbr data-start=\"674\" data-end=\"677\"\u003eClay-based, gentle, and powered by natural purple colour, \u003cstrong data-start=\"735\" data-end=\"746\"\u003eSock It\u003c\/strong\u003e lifts dirt and refreshes white areas naturally, perfect for show prep or everyday touch-ups.\u003c\/p\u003e\n\u003ch2 data-start=\"847\" data-end=\"874\"\u003e\u003cstrong data-start=\"852\" data-end=\"874\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"875\" data-end=\"1156\"\u003e✓ Won’t stain — brushes or rinses out clean\u003cbr data-start=\"918\" data-end=\"921\"\u003e✓ 100% natural ingredients\u003cbr data-start=\"947\" data-end=\"950\"\u003e✓ Clay-based purple paste\u003cbr data-start=\"975\" data-end=\"978\"\u003e✓ Helps brighten white socks\u003cbr data-start=\"1006\" data-end=\"1009\"\u003e✓ Lifts dirt + surface marks\u003cbr data-start=\"1037\" data-end=\"1040\"\u003e✓ Smooth, easy-to-mix formula\u003cbr data-start=\"1069\" data-end=\"1072\"\u003e✓ Fast drying\u003cbr data-start=\"1085\" data-end=\"1088\"\u003e✓ Gentle on skin\u003cbr data-start=\"1104\" data-end=\"1107\"\u003e✓ Perfect for show-day prep\u003cbr data-start=\"1134\" data-end=\"1137\"\u003e✓ Australian made\u003c\/p\u003e\n\u003ch2 data-start=\"1163\" data-end=\"1182\"\u003e\u003cstrong data-start=\"1168\" data-end=\"1182\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 data-start=\"1184\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1226\"\u003eWet Application — Deep Brightening\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"1227\" data-end=\"1452\"\u003e\n\u003cli data-start=\"1227\" data-end=\"1259\"\u003e\n\u003cp data-start=\"1230\" data-end=\"1259\"\u003eAdd powder to a small bowl.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1260\" data-end=\"1305\"\u003e\n\u003cp data-start=\"1263\" data-end=\"1305\"\u003eMix with water to create a smooth paste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1306\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1309\" data-end=\"1362\"\u003eApply to clean, damp socks with a brush or spatula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1395\"\u003e\n\u003cp data-start=\"1366\" data-end=\"1395\"\u003eLeave for \u003cstrong data-start=\"1376\" data-end=\"1392\"\u003e5–10 minutes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1396\" data-end=\"1452\"\u003e\n\u003cp data-start=\"1399\" data-end=\"1452\"\u003eBrush or rinse away to reveal bright, fresh whites.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1454\" data-end=\"1514\"\u003e\u003cstrong data-start=\"1454\" data-end=\"1467\"\u003eBest for:\u003c\/strong\u003e Show prep, ground-in dirt, full leg clean-ups.\u003c\/p\u003e\n\u003ch3 data-start=\"1521\" data-end=\"1562\"\u003e\u003cstrong data-start=\"1525\" data-end=\"1562\"\u003eDry Application — Quick Touch-Ups\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"1563\" data-end=\"1719\"\u003e\n\u003cli data-start=\"1563\" data-end=\"1607\"\u003e\n\u003cp data-start=\"1566\" data-end=\"1607\"\u003eSprinkle a small amount onto dry socks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1608\" data-end=\"1653\"\u003e\n\u003cp data-start=\"1611\" data-end=\"1653\"\u003eBrush in with your hand or a soft brush.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1654\" data-end=\"1678\"\u003e\n\u003cp data-start=\"1657\" data-end=\"1678\"\u003eLet it sit briefly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1679\" data-end=\"1719\"\u003e\n\u003cp data-start=\"1682\" data-end=\"1719\"\u003eBrush off before entering the ring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1721\" data-end=\"1782\"\u003e\u003cstrong data-start=\"1721\" data-end=\"1734\"\u003eBest for:\u003c\/strong\u003e Last-minute brightening, on-the-go freshen-ups.\u003c\/p\u003e\n\u003ch3 data-start=\"1789\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1795\" data-end=\"1806\"\u003ePro Tip\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1807\" data-end=\"1953\"\u003eMix a small amount with water in a spray bottle and mist over tails\/mane.\u003cbr data-start=\"1880\" data-end=\"1883\"\u003eRub in, leave for \u003cstrong data-start=\"1901\" data-end=\"1914\"\u003e5 minutes\u003c\/strong\u003e, and rinse for a quick brighten boost.\u003c\/p\u003e\n\u003ch2 data-start=\"1960\" data-end=\"1980\"\u003e\u003cstrong data-start=\"1965\" data-end=\"1980\"\u003eIngredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1981\" data-end=\"2070\"\u003eClay blends, organic purple colour.\u003cbr data-start=\"2016\" data-end=\"2019\"\u003eNo harsh chemicals. No synthetic dyes. No perfumes.\u003c\/p\u003e\n\u003cp data-start=\"2072\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2072\" data-end=\"2080\"\u003e150g and 350g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2072\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2072\" data-end=\"2080\"\u003ePatent Pending \u003c\/strong\u003e\u003c\/p\u003e","brand":"Horse Queened","offers":[{"title":"150g","offer_id":62718519640433,"sku":null,"price":30.95,"currency_code":"AUD","in_stock":true},{"title":"350g","offer_id":63479730700657,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"150g plus purple mixing set","offer_id":63479730733425,"sku":null,"price":38.95,"currency_code":"AUD","in_stock":true},{"title":"350g plus purple mixing set","offer_id":63479730766193,"sku":null,"price":67.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_76.jpg?v=1772921664"},{"product_id":"whites-brights-pack","title":"The Whites \u0026 Brights Pack – Mask It + Sock It Whitening Duo","description":"\u003cp data-start=\"1683\" data-end=\"1790\"\u003eMeet the go-to brightening bundle for horses who love a makeover.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"1986\"\u003eThe \u003cstrong data-start=\"1796\" data-end=\"1821\"\u003eWhites \u0026amp; Brights Pack\u003c\/strong\u003e combines our two purple clay favourites- \u003cstrong data-start=\"1864\" data-end=\"1875\"\u003eMask It\u003c\/strong\u003e for lifting dirt and brightening the coat, and \u003cstrong data-start=\"1923\" data-end=\"1934\"\u003eSock It\u003c\/strong\u003e for boosting the look of white legs and markings.\u003c\/p\u003e\n\u003cp data-start=\"1988\" data-end=\"2185\"\u003eIf your horse loves rolling, attracts stains like a magnet, or just needs a freshened-up finish, this simple two-step routine brings out their natural definition without harsh soaps or chemicals.\u003c\/p\u003e\n\u003cp data-start=\"2187\" data-end=\"2318\"\u003eGentle, effective, and easy to use, perfect for weekly grooming, pre-show prep, or whenever those whites need a little extra love.\u003c\/p\u003e","brand":"Horse Queened","offers":[{"title":"Purple","offer_id":62718859772273,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Add Purple Mixing Set","offer_id":62907134443889,"sku":null,"price":68.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitleddesign_29.jpg?v=1772921671"},{"product_id":"suds-it-purple-natural-brightening-purple-shampoo","title":"Suds It Purple – Natural Brightening Purple Shampoo","description":"\u003cp\u003eFor white socks, silver coats, and show-day glow-ups.\u003c\/p\u003e\n\u003cp\u003eSuds It Purple is your natural, botanical-based brightening shampoo made specially for light and white coats. Its gentle purple hue helps reduce the look of yellowing and dullness, supporting a fresher, more vibrant appearance- all without harsh whitening chemicals.\u003c\/p\u003e\n\u003cp\u003eUnlike some purple shampoos that rely on strong violet pigments, Suds It Purple uses gentle colourants designed to visually enhance the appearance of white and light-coloured coats without harsh bleaching agents. This means you get a brighter, fresher-looking finish without stripping the coat or leaving unwanted stains when used as directed.\u003c\/p\u003e\n\u003cp\u003eMade from plant-derived cleansers and conditioning botanicals, it leaves the coat feeling soft, clean, and naturally luminous. Perfect for greys, paints, palominos, and those iconic white legs that somehow attract every bit of dirt in the paddock.\u003c\/p\u003e\n\u003cp\u003e✨ Why You'll Love It\u003c\/p\u003e\n\u003cp\u003e• Natural, plant-derived formula - gentle on sensitive coats\u003cbr\u003e• Purple colourants help enhance the appearance of white and light-coloured areas\u003cbr\u003e• Leaves hair fresh, soft, and vibrant\u003cbr\u003e• Won't stain coats, skin, rugs, hands, or surfaces when used as directed\u003cbr\u003e• No bleaches, no harsh detergents\u003cbr\u003e• Ideal for show prep, weekly brightening routines, and white leg touch-ups\u003cbr\u003e• Rinses clean with no residue\u003c\/p\u003e\n\u003cp\u003e🌿 Made With Natural HQ Care\u003c\/p\u003e\n\u003cp\u003eCrafted with mild cleansers, plant-based moisturisers, and conditioning agents to support a smooth, touchable coat while enhancing brightness visually. Beautifully scented with natural fragrance for that \"freshly bathed horse\" moment.\u003c\/p\u003e\n\u003cp\u003e💜 How to Use\u003c\/p\u003e\n\u003cp\u003eApply Suds It Purple to a wet coat and massage evenly. For enhanced brightening, leave on for 1–5 minutes before rinsing. Repeat if needed. Avoid eyes, face, and sensitive areas. Patch test before first use.\u003c\/p\u003e\n\u003cp\u003e💧 Ingredients\u003c\/p\u003e\n\u003cp\u003eAqua, Plant-Derived Cleansers, Conditioning Agents, Natural Colourants, Natural Fragrance, Preservative.\u003c\/p\u003e\n\u003cp\u003eCosmetic product - not a veterinary treatment. Discontinue use if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e🐴 Perfect For\u003c\/p\u003e\n\u003cp\u003e• Greys wanting that clean silver look\u003cbr\u003e• Paints and palominos needing a lift\u003cbr\u003e• White socks before the ring\u003cbr\u003e• Horses photographed, shown, or simply spoiled\u003cbr\u003e\u003c\/p\u003e","brand":"Horse Queened","offers":[{"title":"500ml","offer_id":62770188812657,"sku":null,"price":29.95,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":63749847417201,"sku":null,"price":56.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_88.jpg?v=1772921706"},{"product_id":"suds-it-duo-natural-clean-natural-brightening","title":"Suds It Duo – Natural Clean + Natural Brightening","description":"\u003ch2 data-start=\"317\" data-end=\"355\"\u003e\u003cstrong data-start=\"317\" data-end=\"355\"\u003eTwo shampoos. One flawless finish.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"357\" data-end=\"554\"\u003eMeet the Suds It Duo — your complete shampoo set for everyday natural care \u003cem data-start=\"432\" data-end=\"437\"\u003eand\u003c\/em\u003e brightening touch-ups.\u003cbr data-start=\"460\" data-end=\"463\"\u003eOne for regular washes, one for glow-ups. Together? A clean, soft, vibrant coat every time.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"675\"\u003ePerfect for grooming days, white socks, greys, show prep, and horses who like to roll in everything except clean grass.\u003c\/p\u003e\n\u003chr data-start=\"677\" data-end=\"680\"\u003e\n\u003ch2 data-start=\"682\" data-end=\"704\"\u003e\u003cstrong data-start=\"687\" data-end=\"704\"\u003eWhat’s Inside\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 data-start=\"706\" data-end=\"764\"\u003e\u003cstrong data-start=\"710\" data-end=\"762\"\u003e🌿 Suds It – Gentle Natural Coat Shampoo (500ml)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"765\" data-end=\"928\"\u003eYour everyday go-to.\u003cbr data-start=\"785\" data-end=\"788\"\u003ePlant-derived cleansers, soft lather, beautiful natural scent.\u003cbr data-start=\"850\" data-end=\"853\"\u003eLeaves the coat feeling fresh, smooth, and clean without harsh ingredients.\u003c\/p\u003e\n\u003ch3 data-start=\"930\" data-end=\"995\"\u003e\u003cstrong data-start=\"934\" data-end=\"993\"\u003e💜 Suds It Purple – Natural Brightening Shampoo (500ml)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"996\" data-end=\"1168\"\u003eYour brightening booster.\u003cbr data-start=\"1021\" data-end=\"1024\"\u003eNatural purple colourants help lift the \u003cem data-start=\"1064\" data-end=\"1076\"\u003eappearance\u003c\/em\u003e of dull or yellow tones.\u003cbr data-start=\"1101\" data-end=\"1104\"\u003ePerfect for whites, greys, paints, palominos, and show-day prep.\u003c\/p\u003e\n\u003chr data-start=\"1170\" data-end=\"1173\"\u003e\n\u003ch1 data-start=\"1175\" data-end=\"1203\"\u003e🌿 \u003cstrong data-start=\"1180\" data-end=\"1203\"\u003eCustom Duo Benefits\u003c\/strong\u003e\n\u003c\/h1\u003e\n\u003cul data-start=\"1204\" data-end=\"1574\"\u003e\n\u003cli data-start=\"1204\" data-end=\"1271\"\u003e\n\u003cp data-start=\"1206\" data-end=\"1271\"\u003eFull routine in one set — \u003cstrong data-start=\"1232\" data-end=\"1269\"\u003eeveryday clean + brightening care\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1272\" data-end=\"1327\"\u003e\n\u003cp data-start=\"1274\" data-end=\"1327\"\u003eNatural, plant-based cleanser base in both formulas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1328\" data-end=\"1366\"\u003e\n\u003cp data-start=\"1330\" data-end=\"1366\"\u003eGentle enough for sensitive horses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1367\" data-end=\"1408\"\u003e\n\u003cp data-start=\"1369\" data-end=\"1408\"\u003eLeaves coats soft, fresh, and vibrant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1409\" data-end=\"1479\"\u003e\n\u003cp data-start=\"1411\" data-end=\"1479\"\u003eIdeal for stables with multiple colours (dark coats + light coats)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1480\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1482\" data-end=\"1520\"\u003ePerfect gift set or grooming upgrade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1574\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1574\"\u003eAustralian made by horse people, for horse people\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Horse Queened","offers":[{"title":"500ml","offer_id":62770348392817,"sku":null,"price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_86.jpg?v=1772921714"},{"product_id":"purple-whites-pack","title":"Purple Whites Pack","description":"\u003ch2 data-start=\"166\" data-end=\"191\"\u003e\u003cstrong data-start=\"169\" data-end=\"191\"\u003ePurple Whites Pack\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"193\" data-end=\"304\"\u003eKeeping white socks, blazes and coats clean shouldn’t mean harsh products, purple stains or hours of scrubbing.\u003c\/p\u003e\n\u003cp data-start=\"306\" data-end=\"482\"\u003eThe \u003cstrong data-start=\"310\" data-end=\"332\"\u003ePurple Whites Pack\u003c\/strong\u003e is your go-to grooming trio for everyday care and show prep — designed to help keep whites looking fresh, bright and well-presented without the mess.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"626\"\u003eThis pack brings together three of our most-loved purple essentials to support clean, polished results while staying gentle on skin and coats.\u003c\/p\u003e\n\u003chr data-start=\"628\" data-end=\"631\"\u003e\n\u003ch3 data-start=\"633\" data-end=\"656\"\u003e\u003cstrong data-start=\"637\" data-end=\"656\"\u003eWhat’s included\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"658\" data-end=\"842\"\u003e\u003cstrong data-start=\"658\" data-end=\"672\"\u003e🤍 Sock It\u003c\/strong\u003e\u003cbr data-start=\"672\" data-end=\"675\"\u003eA purple whitening powder designed to enhance the appearance of white socks and markings. Applies easily, stays where you put it, and washes out clean without staining.\u003c\/p\u003e\n\u003cp data-start=\"844\" data-end=\"997\"\u003e\u003cstrong data-start=\"844\" data-end=\"858\"\u003e💜 Mask It\u003c\/strong\u003e\u003cbr data-start=\"858\" data-end=\"861\"\u003eA deep-cleansing purple mask for coats and markings. Ideal for lifting dirt, buildup and dullness while supporting a clean, even finish.\u003c\/p\u003e\n\u003cp data-start=\"999\" data-end=\"1159\"\u003e\u003cstrong data-start=\"999\" data-end=\"1020\"\u003e🫧 Purple Suds It\u003c\/strong\u003e\u003cbr data-start=\"1020\" data-end=\"1023\"\u003eA gentle purple wash designed to cleanse coats and whites without stripping or over-drying. Perfect for regular washes or pre-show prep.\u003c\/p\u003e\n\u003chr data-start=\"1161\" data-end=\"1164\"\u003e\n\u003ch3 data-start=\"1166\" data-end=\"1192\"\u003e\u003cstrong data-start=\"1170\" data-end=\"1192\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1194\" data-end=\"1421\"\u003e\n\u003cli data-start=\"1194\" data-end=\"1246\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1246\"\u003eDesigned for white socks, blazes and light coats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1247\" data-end=\"1291\"\u003e\n\u003cp data-start=\"1249\" data-end=\"1291\"\u003ePurple pigments won’t stain hair or skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1292\" data-end=\"1324\"\u003e\n\u003cp data-start=\"1294\" data-end=\"1324\"\u003eGentle, easy-to-use formulas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1325\" data-end=\"1367\"\u003e\n\u003cp data-start=\"1327\" data-end=\"1367\"\u003eSuitable for regular grooming routines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1368\" data-end=\"1421\"\u003e\n\u003cp data-start=\"1370\" data-end=\"1421\"\u003eAustralian made, by horse people for horse people\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1423\" data-end=\"1426\"\u003e\n\u003ch3 data-start=\"1428\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1432\" data-end=\"1447\"\u003ePerfect for\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1448\" data-end=\"1530\"\u003eShow prep • white socks \u0026amp; blazes • everyday grooming • muddy legs • quick glow-ups\u003c\/p\u003e","brand":"Horse Queened","offers":[{"title":"Purple","offer_id":62832514269553,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Add Purple Mixing Set","offer_id":62907129135473,"sku":null,"price":87.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_73.jpg?v=1772921740"},{"product_id":"purple-mixing-set","title":"Purple Mixing Set","description":"\u003cp data-start=\"187\" data-end=\"273\"\u003e\u003cstrong data-start=\"187\" data-end=\"212\"\u003eThe Purple Mixing Set\u003c\/strong\u003e is designed for simple, everyday grooming and care routines.\u003c\/p\u003e\n\u003cp data-start=\"275\" data-end=\"386\"\u003eUse it to mix clays, shampoos, washes, or powders neatly and easily, without borrowing bowls from the kitchen.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"483\"\u003eSock It works best when mixed fresh and applied neatly. The Purple Mixing Set makes it easy to:\u003c\/p\u003e\n\u003cul data-start=\"484\" data-end=\"622\"\u003e\n\u003cli data-start=\"484\" data-end=\"536\"\u003e\n\u003cp data-start=\"486\" data-end=\"536\"\u003eMeasure and mix Sock It to the right consistency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"537\" data-end=\"577\"\u003e\n\u003cp data-start=\"539\" data-end=\"577\"\u003eKeep application tidy and controlled\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"578\" data-end=\"622\"\u003e\n\u003cp data-start=\"580\" data-end=\"622\"\u003eApply evenly to socks and white markings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"624\" data-end=\"700\"\u003eAvailable as a complete set, or individually if you just need a replacement. \u003cstrong\u003e250ml bowl\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"748\" data-end=\"824\"\u003e \u003c\/p\u003e","brand":"Horse Queened","offers":[{"title":"Bowl + Spatula Set","offer_id":62907123597681,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true},{"title":"Bowl Only","offer_id":62907123630449,"sku":null,"price":6.95,"currency_code":"AUD","in_stock":true},{"title":"Spatula Only","offer_id":62907123663217,"sku":null,"price":4.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_68.jpg?v=1772921760"},{"product_id":"purple-suds-bar","title":"Purple Suds Bar – Brightening Wash Bar for Horses \u0026 Dogs","description":"\u003ch2 data-start=\"218\" data-end=\"253\"\u003e\u003cstrong data-start=\"218\" data-end=\"253\"\u003eWhen white isn’t white anymore…\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"255\" data-end=\"327\"\u003eSocks looking dull?\u003cbr data-start=\"274\" data-end=\"277\"\u003eBlazes going creamy?\u003cbr data-start=\"297\" data-end=\"300\"\u003eTails losing their sparkle?\u003c\/p\u003e\n\u003cp data-start=\"329\" data-end=\"498\"\u003e\u003cstrong data-start=\"329\" data-end=\"348\"\u003ePurple Suds Bar\u003c\/strong\u003e is a bold, coconut-based brightening wash bar designed to visually refresh lighter coats using gentle purple pigment and a creamy, easy-rinse lather.\u003c\/p\u003e\n\u003cp data-start=\"500\" data-end=\"594\"\u003eIt’s simple, effective grooming, without harsh bleach, heavy residue or complicated routines.\u003c\/p\u003e\n\u003cp data-start=\"596\" data-end=\"644\"\u003eBecause looking polished shouldn’t be hard work.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1braw0l\" data-start=\"651\" data-end=\"675\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp data-start=\"677\" data-end=\"873\"\u003e• Coconut-derived soap base\u003cbr data-start=\"704\" data-end=\"707\"\u003e• Gentle all natural purple pigment from veggies for visual brightening\u003cbr data-start=\"753\" data-end=\"756\"\u003e• Creamy lather that rinses clean\u003cbr data-start=\"789\" data-end=\"792\"\u003e• Suitable for horses \u0026amp; dogs\u003cbr data-start=\"820\" data-end=\"823\"\u003e• No harsh bleach\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Cosmetic grooming use only\u003c\/p\u003e\n\u003cp data-start=\"907\" data-end=\"1001\"\u003ePair your bar with our \u003cstrong data-start=\"930\" data-end=\"950\"\u003eSuds Saver Pouch\u003c\/strong\u003e for better lather, less waste, and an easier grip.\u003c\/p\u003e\n\u003cp data-start=\"1003\" data-end=\"1067\"\u003e\u003cstrong data-start=\"1006\" data-end=\"1067\"\u003eOur pouches are proudly made locally by Harlows Creations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1103\"\u003eBecause the little details matter.\u003c\/p\u003e\n\u003ch2 data-section-id=\"18kd0tg\" data-start=\"1110\" data-end=\"1156\"\u003e \u003c\/h2\u003e\n\u003ch2 data-section-id=\"18kd0tg\" data-start=\"1110\" data-end=\"1156\"\u003eHow To Use\u003c\/h2\u003e\n\u003cp data-start=\"1181\" data-end=\"1317\"\u003eWet coat\/ tail\/ mane thoroughly.\u003cbr data-start=\"1201\" data-end=\"1204\"\u003eLather the bar directly onto coat or sponge.\u003cbr data-start=\"1248\" data-end=\"1251\"\u003eMassage into white markings, socks or lighter areas.\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eRinse well.\u003c\/p\u003e\n\u003cp data-start=\"1319\" data-end=\"1368\"\u003eUse as needed for everyday grooming or show prep.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1itu81c\" data-start=\"1375\" data-end=\"1392\"\u003eIngredients\u003c\/h2\u003e\n\u003cp data-start=\"1394\" data-end=\"1469\"\u003eCoconut-derived soap base, plant based purple pigment, colloidal oatmeal.\u003c\/p\u003e\n\u003cp data-start=\"1471\" data-end=\"1551\"\u003eNo overpowering fragrance. Designed for a clean, fresh wash without heavy scent.\u003c\/p\u003e\n\u003cp data-start=\"1553\" data-end=\"1648\"\u003e \u003c\/p\u003e\n\u003ch2 data-section-id=\"16c8pf5\" data-start=\"1655\" data-end=\"1673\"\u003e\u003c\/h2\u003e\n\u003ch2 data-section-id=\"16c8pf5\" data-start=\"1655\" data-end=\"1673\"\u003ePair It With\u003c\/h2\u003e\n\u003cp data-start=\"1675\" data-end=\"1726\"\u003eFor a complete Whites \u0026amp; Brights routine, pair with:\u003c\/p\u003e\n\u003cp data-start=\"1728\" data-end=\"1770\"\u003e• Suds It Purple\u003cbr data-start=\"1744\" data-end=\"1747\"\u003e• Mask It\u003cbr data-start=\"1756\" data-end=\"1759\"\u003e• Sock It\u003c\/p\u003e\n\u003cp data-start=\"1772\" data-end=\"1808\"\u003eBuild your purple grooming ritual 💜\u003c\/p\u003e\n\u003ch2 data-section-id=\"ob28m1\" data-start=\"1815\" data-end=\"1838\"\u003e\u003c\/h2\u003e\n\u003ch2 data-section-id=\"ob28m1\" data-start=\"1815\" data-end=\"1838\"\u003eWhy It’s Different\u003c\/h2\u003e\n\u003cp data-start=\"1840\" data-end=\"1899\"\u003ePurple Suds Bar is a wash format, not a powder brightener.\u003c\/p\u003e\n\u003cp data-start=\"1901\" data-end=\"2050\"\u003eIt’s designed to gently cleanse and visually refresh lighter coats during bath time, rather than deliver instant, high-impact whitening like Sock It.\u003c\/p\u003e\n\u003cp data-start=\"2052\" data-end=\"2067\"\u003eThink of it as:\u003c\/p\u003e\n\u003cp data-start=\"2069\" data-end=\"2203\"\u003e✨ Everyday brightening support\u003cbr data-start=\"2099\" data-end=\"2102\"\u003e✨ A cleansing step in your Whites \u0026amp; Brights routine\u003cbr data-start=\"2153\" data-end=\"2156\"\u003e✨ A low-fuss alternative for regular grooming\u003c\/p\u003e\n\u003cp data-start=\"2205\" data-end=\"2281\"\u003eIf you’re after dramatic white socks, \u003cstrong data-start=\"2255\" data-end=\"2266\"\u003eSock It\u003c\/strong\u003e is your go-to.\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2377\"\u003eIf you want a brightening wash that fits seamlessly into bath day, \u003cstrong data-start=\"2351\" data-end=\"2377\"\u003ePurple Suds Bar is it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Horse Queened","offers":[{"title":"Suds Bar","offer_id":63226169131377,"sku":null,"price":16.95,"currency_code":"AUD","in_stock":true},{"title":"Purple Suds Wash Set","offer_id":63226169164145,"sku":null,"price":25.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitleddesign-2026-04-02T093506.839.jpg?v=1775083033"},{"product_id":"suds-saver-pouch-horses","title":"Suds Saver Pouch","description":"\u003ch2\u003eStop dropping your soap. 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Grab the Purple Suds Wash Set and save.\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cp\u003eUsing your Suds Bar without this?\u003c\/p\u003e\n\u003cp\u003eYou're missing half the magic 💜\u003c\/p\u003e","brand":"Harlows Creations","offers":[{"title":"Cotton","offer_id":63387599667569,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitleddesign-2026-04-02T093422.712.jpg?v=1775083646"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/collections\/ChatGPT_Image_May_12_2026_10_54_48_AM.jpg?v=1778552457","url":"https:\/\/horsequeened.com\/collections\/purple-whitening-range.oembed","provider":"Horse Queened","version":"1.0","type":"link"}