{"title":"Mane \u0026 Tail Regrowth","description":"\u003cp\u003eRubbed mane, patchy tail or rug rubs? Start here. Our regrowth range follows one simple rule: skin first, hair second. Soothe It softens and conditions dry, rubbed skin. Then Grow It nourishes the roots for a fuller-looking mane and tail. Made in Australia by horse people.\u003c\/p\u003e","products":[{"product_id":"soothe-it","title":"Soothe It – Purple Comfort Cream for Horse Skin","description":"\u003cdiv style=\"line-height: 1.6; font-size: 15px; color: #333;\"\u003e\n\u003cp style=\"margin: 0 0 14px;\"\u003eRug rubs? Bald spots showing through? Soothe It is your horse's purple comfort cream: a thick, creamy balm that supports comfortable, healthier-looking skin, so the hair above it has the best chance to come back. Made for sensitive horses and handmade in Australia, it adds a soft, conditioning layer wherever rugs, mud or gear cause dryness and friction. Rich but non-greasy, and packed with natural oils. Available as a cream and as a spray.\u003c\/p\u003e\n\u003ch4 style=\"font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; margin: 20px 0 8px; color: #333;\"\u003eWhat Soothe It Supports\u003c\/h4\u003e\n\u003cul style=\"margin: 0 0 16px; padding-left: 18px;\"\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eComfortable, healthier-looking skin under the mane and tail\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eSofter look for dry, rough or flaky patches\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eAdded moisture for skin exposed to wind, sun and weather\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eIdeal for rug rubs, girth lines and cannon crud\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eGentle enough for sensitive horses\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0;\"\u003eStays put where you put it, with no constant reapplying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 style=\"font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; margin: 20px 0 8px; color: #333;\"\u003eHow To Use\u003c\/h4\u003e\n\u003cp style=\"margin: 0 0 8px;\"\u003eMassage a small amount into clean skin wherever it is dry or rubbed, such as the mane base, tail dock, girth lines and weather-exposed patches. Apply daily, or every few days.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px;\"\u003eUsing it as part of the Regrowth Ritual? Start with Soothe It for the first week, then switch to Grow It once the skin feels comfortable. The two are not used at the same time.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px; font-size: 13px; color: #6b46c1;\"\u003e💜 Skin first, then hair. Pair Soothe It with \u003ca href=\"https:\/\/horsequeened.com\/products\/grow-it-mane-tail-growth-serum\" style=\"color: #6b46c1;\"\u003eGrow It\u003c\/a\u003e in the \u003ca href=\"https:\/\/horsequeened.com\/products\/the-regrowth-ritual-pack\" style=\"color: #6b46c1;\"\u003eRegrowth Ritual Pack\u003c\/a\u003e for the full mane, tail and coat routine, and save versus buying separately.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 14px; color: #555;\"\u003e\u003cstrong\u003eIngredients (INCI):\u003c\/strong\u003e Cocos Nucifera (Coconut) Oil, Maranta Arundinacea Root Powder, Bentonite, Kaolin, Aqua, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Natural Fruit-Based Colouring.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px; font-size: 13px; color: #777;\"\u003e\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e Soothe It is a cosmetic product for external grooming use only. It is not a veterinary or therapeutic treatment and does not claim to prevent, treat or cure any disease or condition.\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 13px;\"\u003e\u003ca href=\"https:\/\/horsequeened.com\/blogs\/the-purple-side-blog\/queensland-itch-in-horses-australia\" style=\"color: #6b46c1;\"\u003eIf your horse is rubbing their mane out due to Queensland Itch, read our full guide →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Horse Queened","offers":[{"title":"500ML","offer_id":52161944519025,"sku":"","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"220ML","offer_id":52161944486257,"sku":"","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"100ml Mini","offer_id":63728700326257,"sku":null,"price":22.95,"currency_code":"AUD","in_stock":true},{"title":"1L","offer_id":52161944551793,"sku":"","price":75.95,"currency_code":"AUD","in_stock":true},{"title":"500ml Spray","offer_id":63290332709233,"sku":null,"price":36.95,"currency_code":"AUD","in_stock":true},{"title":"1000ml Spray","offer_id":63446826451313,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"500ml Spray Refill (no spray top)","offer_id":64151336714609,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true},{"title":"1000ml Spray Refill (no spray top)","offer_id":64151336747377,"sku":null,"price":67.95,"currency_code":"AUD","in_stock":true},{"title":"5L BULK (no spray top)","offer_id":67585305018737,"sku":null,"price":225.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_-_2026-09-22T104047.638.jpg?v=1790037666"},{"product_id":"grow-it-mane-tail-growth-serum","title":"Grow It – Horse Leave-In Mane \u0026 Tail Serum | The Regrowth Ritual","description":"\u003cdiv style=\"line-height: 1.6; font-size: 15px; color: #333;\"\u003e\n\u003cp style=\"margin: 0 0 14px;\"\u003eRug rubs. Thin manes. Tired tails. Grow It is a leave-in mane and tail serum that supports a healthier-looking mane and tail, supports hair return and regrowth, and helps bring back that soft, fuller look. Handmade in Australia with plant oils and botanicals, by horse people for horse people. No fillers, no silicones, no gimmicks.\u003c\/p\u003e\n\u003ch4 style=\"font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; margin: 20px 0 8px; color: #333;\"\u003eWhat Grow It Supports\u003c\/h4\u003e\n\u003cul style=\"margin: 0 0 16px; padding-left: 18px;\"\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eA healthier-looking mane and tail\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eHair return and regrowth in rubbed or thinning areas\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eSofter, stronger-feeling, easier-to-manage hair\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0;\"\u003eA fuller look for dry mane, tail and forelock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 style=\"font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; margin: 20px 0 8px; color: #333;\"\u003eHow To Use\u003c\/h4\u003e\n\u003cp style=\"margin: 0 0 16px;\"\u003eA little goes a long way. Apply just a few drops to clean, dry hair at the base of the mane, tail or forelock, and massage into an area of about 8- 10cm, working into the base where hair has thinned. Use 4–5 times a week, or daily if you like. Apply in the evening, out of direct sunlight. Leave in, no rinsing. Patch test first and avoid eyes and broken skin.\u003c\/p\u003e\n\u003ch4 style=\"font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; margin: 20px 0 8px; color: #333;\"\u003eWhy Riders Love It\u003c\/h4\u003e\n\u003cul style=\"margin: 0 0 16px; padding-left: 18px;\"\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003e100% plant-based, handmade in Australia\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eThick and concentrated - stays where you put it\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0;\"\u003eFresh, clean scent in a luxe amber bottle with gold cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eIf you're purchasing Grow It on its own\u003c\/strong\u003e, you may want to add the \u003ca href=\"https:\/\/horsequeened.com\/products\/the-regrowth-ritual-pack\"\u003eRegrowth Ritual Pack\u003c\/a\u003e instead. Soothe It supports the skin first, so the foundation is calm and ready, which helps Grow It work at its best.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0px;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px; font-size: 13px; color: #6b46c1;\"\u003e💜 Want the full routine? Pair Grow It with \u003ca href=\"https:\/\/horsequeened.com\/products\/soothe-it\" style=\"color: #6b46c1;\"\u003eSoothe It\u003c\/a\u003e in the \u003ca href=\"https:\/\/horsequeened.com\/products\/the-regrowth-ritual-pack\" style=\"color: #6b46c1;\"\u003eRegrowth Ritual Pack\u003c\/a\u003e — skin comfort first, then hair condition — and save versus buying separately.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px; font-size: 13px; color: #777;\"\u003ePatent pending 2025904292. Cosmetic use only, not intended to treat medical conditions.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 13px;\"\u003e\u003ca href=\"https:\/\/horsequeened.com\/blogs\/the-purple-side-blog\/best-horse-hair-growth-products-australia\" style=\"color: #6b46c1;\"\u003eRead our 2026 mane \u0026amp; tail product guide →\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 13px;\"\u003e\u003ca href=\"https:\/\/horsequeened.com\/blogs\/the-purple-side-blog\/queensland-itch-in-horses-australia\" style=\"color: #6b46c1;\"\u003eIf your horse is rubbing their mane out due to Queensland Itch, read our full guide →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Horse Queened","offers":[{"title":"125ml","offer_id":62422449619313,"sku":null,"price":44.95,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":62422449652081,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true},{"title":"500ml (2 x 250ml)","offer_id":64318742954353,"sku":null,"price":139.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_-_2026-09-22T100631.762.jpg?v=1790035605"},{"product_id":"the-regrowth-ritual-pack","title":"The Regrowth Ritual Pack- Natural Coat, Mane \u0026 Tail Care Duo | Soothe It + Grow It","description":"\u003cdiv style=\"line-height: 1.6; font-size: 15px; color: #333;\"\u003e\n\u003cp style=\"margin: 0 0 14px;\"\u003eRug rubs. Thin manes. Tired tails. The Regrowth Ritual is a simple two-step routine that cares for the skin first, then the hair. Made by horse people for horse people, right here in Australia.\u003c\/p\u003e\n\u003ch4 style=\"font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; margin: 20px 0 8px; color: #333;\"\u003eStep 1 — Soothe It, Purple Comfort Cream\u003c\/h4\u003e\n\u003cp style=\"margin: 0 0 12px;\"\u003eA thick, creamy balm for dry, rubbed or weather-worn skin. Massage into the mane base, tail dock, rug rub spots \u0026amp; dry patches. Apply daily, or every few days, for the first week.\u003c\/p\u003e\n\u003ch4 style=\"font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; margin: 20px 0 8px; color: #333;\"\u003eStep 2 — Grow It, Leave-In Mane \u0026amp; Tail Serum\u003c\/h4\u003e\n\u003cp style=\"margin: 0 0 12px;\"\u003eAfter about a week, once the skin feels soft and comfortable, move on to Grow It. This rich blend of natural oils is worked lightly into the roots of the mane and tail for softer, more manageable hair and a fuller-looking finish. A little goes a long way: just a few drops, massaged into an area of about 8-10cm.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px; font-size: 13px; color: #6b46c1;\"\u003eOne simple rule: skin first, hair second. Use Soothe It, then switch to Grow It. The two are not used at the same time.\u003c\/p\u003e\n\u003ch4 style=\"font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; margin: 20px 0 8px; color: #333;\"\u003eWhy Riders Love It\u003c\/h4\u003e\n\u003cul style=\"margin: 0 0 16px; padding-left: 18px;\"\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eA clear two-step routine that takes the guesswork out\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003eNatural ingredients, gentle on sensitive skin\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 5px;\"\u003ePurple tint shows where you have applied it, and will not stain the coat\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0;\"\u003eProudly made in Australia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 10px; font-size: 13px; color: #777;\"\u003ePatent pending 2025904292. Not a veterinary product — for cosmetic use only.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 13px;\"\u003e\u003ca href=\"https:\/\/horsequeened.com\/blogs\/the-purple-side-blog\/best-horse-hair-growth-products-australia\" style=\"color: #6b46c1;\"\u003eRead our 2026 mane \u0026amp; tail product guide →\u003c\/a\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"Horse Queened","offers":[{"title":"LARGE 500ml Soothe It + 125ml Grow It","offer_id":55760325837169,"sku":null,"price":84.95,"currency_code":"AUD","in_stock":true},{"title":"SMALL 220ml Soothe It + 125ml Grow It","offer_id":55760325804401,"sku":null,"price":74.95,"currency_code":"AUD","in_stock":true},{"title":"X-LARGE 500ml Soothe It + 250ml Grow It","offer_id":63238596395377,"sku":null,"price":109.95,"currency_code":"AUD","in_stock":true},{"title":"JUMBO 1000ml Soothe It + 250ml Grow It","offer_id":62422452601201,"sku":null,"price":134.95,"currency_code":"AUD","in_stock":true},{"title":"BARN SIZE 1000ml Soothe It + 500ml Grow It (2 x 250ml)","offer_id":64318744691057,"sku":null,"price":200.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_-_2026-09-22T100418.143.jpg?v=1790035478"},{"product_id":"hair-comeback-pack","title":"The Hair Comeback Pack – Horse Grooming Skin Comfort + Mane \u0026 Tail Care Routine","description":"\u003cdiv style=\"line-height:1.6; font-size:15px; color:#333;\"\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003eBecause every horse deserves their comeback story. When rugs, rubbing, weather or everyday life leave your horse looking a little patchy, this simple routine helps support healthy-looking skin, coat, mane and tail as part of regular grooming.\u003c\/p\u003e\n\n\u003ch4 style=\"font-size:13px; text-transform:uppercase; letter-spacing:0.04em; margin:20px 0 8px; color:#333;\"\u003eWhat's Inside\u003c\/h4\u003e\n\u003cp style=\"margin:0 0 6px; font-size:14px;\"\u003e\u003cstrong\u003eSmall ($110, value $131.85):\u003c\/strong\u003e Grow It 125ml + Soothe It Spray 500ml + Soothe It Cream 500ml\u003c\/p\u003e\n\u003cp style=\"margin:0 0 6px; font-size:14px;\"\u003e\u003cstrong\u003eLarge ($165, value $225.85):\u003c\/strong\u003e Grow It 250ml + Soothe It Spray 1000ml + Soothe It Cream 1000ml\u003c\/p\u003e\n\u003cp style=\"margin:0 0 16px; font-size:14px;\"\u003e\u003cstrong\u003eBarn Size ($220, value $285.85):\u003c\/strong\u003e Grow It 500ml + Soothe It Spray 1000ml + Soothe It Cream 1000ml\u003c\/p\u003e\n\n\u003ch4 style=\"font-size:13px; text-transform:uppercase; letter-spacing:0.04em; margin:20px 0 8px; color:#333;\"\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul style=\"margin:0 0 16px; padding-left:18px;\"\u003e\n\u003cli style=\"margin-bottom:5px;\"\u003eSupports healthy-looking mane and tail\u003c\/li\u003e\n\u003cli style=\"margin-bottom:5px;\"\u003eIdeal for rubbed or patchy areas\u003c\/li\u003e\n\u003cli style=\"margin-bottom:5px;\"\u003eHelps keep skin feeling comfortable\u003c\/li\u003e\n\u003cli style=\"margin-bottom:0;\"\u003eA simple 3-step grooming routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4 style=\"font-size:13px; text-transform:uppercase; letter-spacing:0.04em; margin:20px 0 8px; color:#333;\"\u003eHow To Use\u003c\/h4\u003e\n\u003cp style=\"margin:0 0 16px;\"\u003e\u003cstrong\u003e1. Spray\u003c\/strong\u003e — apply Soothe It Spray to areas needing quick daily comfort. \u003cstrong\u003e2. Cream\u003c\/strong\u003e — use Soothe It Cream on dry or rubbed spots for extra conditioning. \u003cstrong\u003e3. Nourish\u003c\/strong\u003e — apply Grow It to the mane and tail as part of your regular routine.\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 10px; font-size:13px; color:#777;\"\u003e\u003cem\u003eHorse Queened products are cosmetic grooming products designed to support coat and skin condition as part of routine care. They are not intended to diagnose, treat or cure disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 4px; font-size:13px;\"\u003e\u003ca href=\"https:\/\/horsequeened.com\/blogs\/the-purple-side-blog\/best-horse-hair-growth-products-australia\" style=\"color:#6b46c1;\"\u003eRead our 2026 mane \u0026amp; tail product guide →\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0; font-size:13px;\"\u003e\u003ca href=\"https:\/\/horsequeened.com\/blogs\/the-purple-side-blog\/queensland-itch-in-horses-australia\" style=\"color:#6b46c1;\"\u003eIf your horse is rubbing their mane out due to Queensland Itch, read our full guide →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Horse Queened","offers":[{"title":"Small Bundle 500ml Soothe It 500ml Soothe It Spray 125ml Grow It","offer_id":63272689303921,"sku":null,"price":110.0,"currency_code":"AUD","in_stock":true},{"title":"Large Bundle 1000ml Soothe It 1000ml Soothe It Spray 250ml Grow It","offer_id":63551516410225,"sku":null,"price":165.0,"currency_code":"AUD","in_stock":true},{"title":"Barn Size Bundle 1000ml Soothe It 1000ml Soothe It Spray 500ml Grow It","offer_id":64318746198385,"sku":null,"price":220.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/files\/Untitled_design_91_1.jpg?v=1790033717"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6388\/1073\/collections\/Sharper_Image_with_Readable_Gold_Text_780a288c-b26b-4055-88b4-d8f735f2100e.jpg?v=1791166909","url":"https:\/\/horsequeened.com\/collections\/mane-tail-regrowth.oembed","provider":"Horse Queened","version":"1.0","type":"link"}